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Microchip Technology - The Mighty 8-Bit Microcontroller

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bring these features to market as quickly as possible. Another major consideration in the consumer electronics industry is battery life, as many consumer devices are portable and battery-powered. 8-bit MCUs shine in this regard because 8-bit solutions offer extremely low power operation without sacrificing performance or functionality. Additionally, cost is a consideration in the consumer electronics industry, as consumer devices need to be affordable to the average person. Again, 8-bit MCUs fit the mold here — they are extremely affordable, especially at mass-production scales. Microchip is a leader in the consumer electronics industry because they • Offer a wide variety of 8-bit MCUs that meet the needs of different consumer devices. • Offer low-power PIC and AVR solutions that enable long battery life for consumer devices. • Design MCUs with features like Core- Independent Peripherals (CIPs) and advanced analog that increase design efficiency and subsequently reduce power consumption. • Offer a software ecosystem that comes with available plug-ins and tools to enable fast development times. C h a p t e r 4 | 8 - B i t f o r C o n s u m e r E l e c t r o n i c s From the minute you wake up until the minute you go to sleep, chances are you probably interact with so many different devices that have 8-bit MCUs in them. For these applications, low power, cost, and ease of use are the most important considerations, so it's no wonder why 8-bit is so popular." Jin Xu Senior Business Development Manager, Microchip Technology Inc. 20 The Mighty 8-Bit Microcontroller: Still Enabling Innovation in Modern Applications

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