Zachariah Peterson
PCB Design Expert &
Electronics Design Consultant,
Northwest Engineering
Solutions LLC
Mia-Lida Smit
Senior Marketing Specialist,
Microchip Technology Inc.
Greg Robinson
Vice President,
Microchip Technologies Inc.
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About Our Experts
Zachariah is a well-known PCB design
expert, electronics design consultant,
and dynamic speaker. In 2017, he founded
Northwest Engineering Solutions as a
technology consultancy. He works with
industry-leading software companies,
electronics manufacturers, and OEMs bringing
technological insights and foresight to their
product development and digital marketing
strategies. He is also a contributor to
publications in the electronics industry and
top-tier research journals.
Greg is the Corporate Vice President for the
8-bit MCU business unit with more than 30 years
of experience in the semiconductor industry. He
joined Microchip Technology in 1995 and during
this time Robinson has been accountable for
several different functions within the business.
He started his career as an Engineering
Product/Test engineer then spent several years
focusing on operations, automotive applications
engineering, sales management, and marketing,
giving him a unique perspective of the
different functional areas within Microchip.
Robinson holds a bachelor's degree in electrical
engineering from Washington State University
and an MBA in Technology Management.
Mia-Lida Smit is a Senior Marketing Specialist
in the 8-bit MCU business unit. In this role
she identifies innovative ways to promote
Microchip's 8-bit microcontrollers to existing
and potential customers. This includes advising
on product positioning and the most engaging
ways to communicate value. Smit focuses
on technical advances in the automotive,
industrial, mining, farming, and consumer
goods industries. She holds a bachelor's
degree in marketing and a certification in
Digital Transformation from UC Berkeley.
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The Mighty 8-Bit Microcontroller: Still Enabling Innovation in Modern Applications
