Anders Norlin
Frederiksen
Strategic Marketing
Manager – Robotics and
Emerging Technologies,
Analog Devices, Inc.
Harini Kumar
Strategic Marketing
Manager,
Analog Devices, Inc.
Karol Habryka
Application Engineering
Manager,
Universal Robots
Rafael Marengo
System Applications
Engineer – Industrial
Robotics,
Analog Devices, Inc.
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About Our Experts
Anders Frederiksen is the Strategic
Marketing Manager for Robotics
and Emerging Technologies in the
Connected Motion and Robotics
business unit at ADI. He joined
ADI in 1998 as a System Engineer
and has held various roles
within the organization, driving
technology developments, market
engagements, and sales strategies.
Anders holds an M.S. in Electrical
Engineering with Honours from the
Technical University of Denmark,
where he worked as an Assistant
Professor.
Karol Habryka is an Application
Engineering Manager at Universal
Robots. In this role, Karol leads
a team of robotics application
engineers to provide cutting-
edge solutions that address
complex challenges in the
industry. His expertise in robotics
control systems and industrial
automation applications has
been instrumental in developing
scalable infrastructures for many
organizations.
Harini Kumar is a Strategic
Marketing Manager in the
Automotive Cabin Experience
business unit responsible for GMSL
in multimarket applications at
ADI. She joined ADI in 2016 as an
Applications Engineer and has held
various roles within the organization
driving product definition and
development, product management,
and marketing strategies.
Harini holds an MS in Electrical
Engineering with RF and Microwave
focus from the University of Texas
at Dallas.
Rafael Marengo is a System
Applications Engineer in the
Connected Motion and Robotics
Business unit at ADI, supporting
technologies from BMS to motion
control and beyond. He joined ADI
in 2019 as a Design Evaluation
Engineer for the Precision
Converters Technology group.
Prior to that, he worked as an R&D
manager. Rafael holds a bachelor's
degree in Control and Automation
Engineering from the Federal
University of Lavras in Brazil.
Shivanshu
Mishra
Senior Application
Engineer,
Mitsubishi Electric
Automation
Shivanshu Mishra is a Senior
Application Engineer at Mitsubishi
Electric Automation. He excels in
the industrial automation industry,
where he utilizes his skills in PLC,
Scada, Servo, HMI, and Robotics.
Shivanshu is comfortable in
leadership positions, having
previously worked as a Facility Site
Lead at Amazon. He received his
bachelor's degree in electrical and
electronics engineering from Invertis
University in 2013.
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10 Experts on Flexible Manufacturing
